The second edition of Sneaker Con is returning to Saudi Arabia, as part of Riyadh Season’s events, reported the Saudi Press Agency (SPA).
The Chairman of the Saudi General Entertainment Authority (GEA), Turki Al al-Sheikh, announced that free tickets are now available for the unique exhibition, taking place at Cool Arena in Boulevard City, Riyadh.
Running January 26-28, 2026, Sneaker Con will bring a wide range of exclusive designs and rare pieces from over 150 local and global brands, including rare sneakers, accessories, streetwear pieces, collectables and attractive discounts.
Furthermore, the event will include sneaker marketplaces, iconic releases, authentication, trading zones, live shows, interactive workshops, and panel discussions. It will also feature meet-and-greet sessions with influencers and content creators, providing a platform for fashion enthusiasts and industry experts.
Even aliens want these sneakers 👽👟
Sneaker Con is back in Riyadh for round two, bringing exclusive designs 🔥من الأرض إلى أبعد نقطة 👀👽
سنيكر كون راجع لكم للمرة الثانية في الرياض بتصاميم مميزة واستثنائية 🔥👟احجز تذكرتك لا تروح عليك من الفضائيين 😎
Don’t let the aliens… pic.twitter.com/x06WBVoz3s— موسم الرياض | Riyadh Season (@RiyadhSeason) January 12, 2026
Moreover, Sneaker Con 2026 will host a diverse array of interactive activities that reflect the spirit of global youth culture, fostering a family-friendly experience.
Sneaker Con is the world’s largest sneaker exhibition, with an expanded global presence evident in more than 40 annual editions in major cities, such as New York, Los Angeles, London, Shanghai, and Sydney.
Making its Middle East’s debut in Riyadh in 2025, Sneaker Con garnered outstanding success, with wide local and international participation and impressive public attendance. Thus, the exhibition has solidified its status as one of the region’s most prominent sneaker events.
